Google Ads
Campaigns for the searches that turn into jobs, shown only in the San Antonio areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the San Antonio neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
San Antonio is growing quickly on its north and west sides, with new subdivisions spreading toward Boerne, New Braunfels and the edge of the Hill Country. Summers are long and hot, and the area's clay and limestone soils shift with drought and heavy rain. The city is majority Hispanic, and many customers are as comfortable searching and talking in Spanish as in English.
Hot weather stretches from spring well into fall, pushing air conditioners to their limits for months.
The warm South Texas climate keeps fire ants and subterranean termites active for most of the year.
Many homes on the outskirts and in Hill Country areas aren't connected to city sewer, so pumping, inspections and repairs are steady work.
Shifting clay soils can crack water lines under slab foundations, making slab leak detection a common plumbing call.
San Antonio is a bilingual market, and businesses that only advertise in English miss a real share of customers. The fast-growing north and northwest suburbs also draw many competitors chasing the same newer homeowners.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Run a Spanish-language campaign with keywords like 'plomero' or 'reparacion de aire acondicionado' and send it to a Spanish landing page. On the outer north and west edges, test separate septic ads targeted only to ZIP codes where homes rely on septic systems.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the San Antonio areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for San Antonio customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in San Antonio search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingFor many home service businesses, yes. A large part of the city is bilingual and some customers prefer Spanish for service calls. The key is answering those calls in Spanish too, otherwise the leads go to waste.
Suburbs like Schertz, Helotes and Boerne have many newer homes and owners who search online, while older inner-city neighborhoods need more repair work. Splitting them into separate campaigns shows which brings better jobs.
Yes, plenty of homes outside the city core run on septic, and inspections are common during home sales. Targeting ads to those outer areas keeps you from paying for clicks from neighborhoods on city sewer.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in San Antonio? I work with service businesses in cities across the US. See all locations →