Google Ads
Campaigns for the searches that turn into jobs, shown only in the Nashville areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Nashville neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Nashville has grown quickly, with tall-and-skinny infill homes going up in older neighborhoods and new subdivisions spreading through Franklin, Murfreesboro and Mount Juliet. The climate is humid, with hot summers, unpredictable winters and spring storms that can bring tornadoes and flash flooding. Tourism and investor-owned homes also create steady demand for cleaning, repairs and turnover services.
Nashville's popularity with visitors keeps rental hosts looking for reliable turnover cleaners.
Spring severe weather, like the March 2020 tornado that tore through North and East Nashville, can leave trees and debris on homes overnight.
Low-lying areas near the Cumberland River and its creeks flood in heavy rain, as the 2010 flood showed.
Humid Middle Tennessee summers keep termites, ants and other insects active around homes.
Nashville's growth has drawn many new service companies, and Williamson County suburbs like Franklin and Brentwood are especially competitive. Investor and short-term rental owners often live out of state, so they need to find and trust you entirely online.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Create an ad group and landing page just for short-term rental hosts and property managers, highlighting quick turnovers, photo reports and remote communication. Keep Davidson County and Williamson County in separate campaigns, since customers and competition differ.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Nashville areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Nashville customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Nashville search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingFor cleaning, maintenance and handyman services, it can be. Hosts need dependable, repeat help and are often out of town. Check current local short-term rental rules, since they affect which neighborhoods have the most listings.
Have ads and a landing page ready for tree removal, roof tarping and debris hauling before spring storm season. When severe weather hits, raise budgets for affected areas for a few days and make sure every call gets answered.
They're attractive markets with many homeowners, but competition is stiff. If you serve them, give them their own campaign and landing pages so you can see whether the higher costs pay off.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Nashville? I work with service businesses in cities across the US. See all locations →