Google Ads
Campaigns for the searches that turn into jobs, shown only in the Miami areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Miami neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Miami is tropical, humid and close to sea level, with hurricane season running from June through November and heavy rain most summer afternoons. Housing is a mix of high-rise condos and older concrete block homes, and Miami-Dade's building code is one of the strictest in the country for wind resistance. The market is deeply bilingual, and many customers prefer to search and speak in Spanish.
Hurricane risk and Miami-Dade's strict wind codes keep demand high for approved impact windows, doors and shutters.
In high-rise buildings a single leak can damage several units below, so fast leak detection and repair are in demand.
Florida insurers often require roof inspections and may decline older roofs, which pushes many homeowners to replace them.
Invasive green iguanas dig burrows that damage seawalls, landscaping and pool decks across South Florida.
Miami is a bilingual market with heavy competition, and homeowners are wary of contractors after years of storm-related scams. Strict permitting and product approval rules mean customers often ask detailed questions about licensing.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Run separate English and Spanish campaigns with matching landing pages, and make sure bilingual staff answer the phones. In impact window ads, mention Miami-Dade product approval (NOA) and that you handle permits, since informed buyers look for both.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Miami areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Miami customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Miami search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingFor most home service businesses, yes. Many customers in areas like Hialeah, Little Havana and Doral prefer Spanish, and a well-built Spanish campaign can face less competition than English. Make sure your website and phone team can follow through in Spanish.
Interest grows in late spring and spikes when storms are forecast, but permitting and installation take time. Running ads earlier in the year and stressing scheduling before the season brings in customers ahead of the rush.
Condo work often goes through property managers or boards, so a page aimed at associations, showing your licensing, insurance and high-rise experience, helps. For individual owners, leak detection and AC service are common searches.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Miami? I work with service businesses in cities across the US. See all locations →