Google Ads
Campaigns for the searches that turn into jobs, shown only in the Los Angeles areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Los Angeles neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Los Angeles is a sprawling basin of hillside homes, mid-century ranch houses and dense apartment districts, much of it built long before current plumbing and seismic codes. Dry summers, Santa Ana winds and wildfire risk shape a lot of the service work, from brush clearing to smoke cleanup. Because the region is so spread out, search results and competitors change a lot between the Valley, the Westside and the South Bay.
Homes in the city's very high fire hazard zones must keep defensible space, which creates steady yearly demand for brush and tree work in the hills.
Many older LA homes still have corroding galvanized pipes, and leaks under slab foundations are a common call.
Drywood termites are common in Southern California, and inspections and tenting come up often, especially when homes are sold.
Wildfires near the city, including the 2025 Palisades and Eaton fires, have made smoke cleanup and fire repair a major local need.
Greater LA is huge and traffic is unforgiving, so a broad radius burns budget on calls your crew can't reach in reasonable time. Large regional brands also push up click prices on generic terms.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Draw your targeting around the freeway corridors your crews actually use, and run separate campaigns for the Valley, the Westside and the South Bay. Start brush clearance ads in early spring, ahead of the city's inspection deadlines.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Los Angeles areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Los Angeles customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Los Angeles search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingIt's worth testing. Many LA households speak Spanish at home, and a Spanish ad group with a Spanish landing page can reach customers your competitors ignore. Only do it if someone on your team can handle those calls in Spanish.
Base it on drive time rather than miles. Twenty miles can mean thirty minutes or ninety depending on the freeway, so most service businesses do better choosing a cluster of nearby communities and owning those.
Only for areas you genuinely serve and have something real to say about. A handful of solid area pages with actual job photos and local details work better than dozens of near-identical pages, which Google tends to ignore.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Los Angeles? I work with service businesses in cities across the US. See all locations →