Web design in Columbus
Columbus is full of people who just moved in and found their last contractor on Google.
Learn more →Google Ads for Columbus service businesses in a market where regional brands own the common searches. I build campaigns by suburb and by season, from spring sump pump calls to fall gutter and lawn work, so spending follows what people search.
Columbus growth is spread across many suburbs, so one citywide campaign rarely matches where your best customers live. I set up Dublin, Westerville, Hilliard and Grove City separately, compare cost per lead and move budget toward the areas that book. Large regional brands take the top spots for common terms, so narrower service phrases like 'sump pump installation' often perform better than broad ones.
The calendar drives most of the account. Heavy spring rain brings sump pump failures, so ads go live when storms are forecast and battery backup is offered as an add-on. Fall brings gutter cleaning in leafy neighborhoods like Clintonville and German Village, plus lawn aeration and overseeding. Around Ohio State, student rental turnover squeezes cleaning and repair demand into a few weeks when leases end, and ads follow that timing.
Get My Free Ads Audit →Campaigns are built around the parts of Columbus you want to work in, and everything else is excluded.
Every call and form is tracked, so Google learns which searches turn into booked jobs.
The ad account is in your name and you pay Google directly. If we stop, you keep everything.
You talk to the person doing the work, by video call, phone or WhatsApp, with replies within 24 hours.
Searches from people ready to hire, with real click costs for your trade in Columbus.
Every lead tracked in Google Ads and GA4, so bidding optimizes for jobs.
Ads show where you work and when someone can answer the phone.
Negative keywords block job seekers, DIY searches and areas you don't serve.
Offers, reviews, service areas and call extensions in every ad.
Calls, form leads, cost per lead and next steps in plain English.
I review your current account or, if you are new to ads, the Columbus search market for your trade.
We decide which areas to cover, for example German Village and Clintonville, and which to exclude.
Call tracking, form tracking and GA4 go in before any budget is spent.
Tight ad groups per service, buyer-intent keywords, ads and extensions.
The first weeks show which searches bring the cheapest leads. Waste gets cut fast.
Search-term cleanup, bid and budget changes and ad tests, with a monthly report.
Usually broad keywords and missing tracking. I tighten both so spend follows real leads.
Loose location settings show ads far outside Columbus. I target only the areas you serve.
Job seekers, DIY and price shoppers get blocked with negative keywords.
Without call tracking Google guesses. I set up tracking so every lead is counted.
A focused landing page per service turns more of the same clicks into calls.
You get leads, cost per lead and what happens next. No impressions dashboards.
In your audit I pull real search volume and costs for your trade.
Columbus is full of people who just moved in and found their last contractor on Google.
Learn more →Local SEO for Columbus service businesses works best when you pick the suburbs and neighborhoods that feed your jobs.
Learn more →Busy trades in Columbus: sump pump installation and repair, gutter cleaning, rental turnover cleaning and repairs, lawn aeration and overseeding.
Learn more →Search ads for move-out cleaning, painting and repairs do well, along with a landing page built for managers that covers multi-unit work and fast turnaround. Run them in late spring and summer, when leases end, aimed at the campus-area ZIP codes.
Yes, in early fall. Homeowners searching 'lawn aeration' are ready to book and already know what they want, so those clicks tend to be worth more. A broader lawn care campaign can run alongside it in spring and summer.
A small one, yes. Failed pumps and new installs also come up during real estate inspections and after any wet spell. I keep a low-budget campaign running and scale it up when heavy rain is in the forecast.
It depends on click costs for your trade and how many jobs you want. In the free audit I pull real keyword costs for Columbus and suggest a starting budget. You pay Google directly, with no markup from me.
Usually within the first one to two weeks after launch. The first month is about finding which searches bring the cheapest leads, then we scale those.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Columbus? I work with service businesses across the US. See all locations →