Google Ads
Campaigns for the searches that turn into jobs, shown only in the Fort Worth areas you serve.
- Buyer-intent keywords only
- Call and form tracking
- Area and schedule targeting
- Weekly search-term cleanup
More calls from the Fort Worth neighborhoods you actually want to work in. I set up your ads, Google Business Profile and website as one system, track every call and form, and report in leads and cost per lead.
Fort Worth has its own identity apart from Dallas, with a western heritage, established neighborhoods near downtown and fast growth on its north and west edges toward Alliance, Saginaw and Aledo. Hail, ice storms, spring tornado warnings and summer heat drive much of the local service work. Many homeowners here prefer companies with local roots over big brands from across the Metroplex.
New homes on larger lots in growing areas like Aledo and Saginaw need privacy, pipe and ranch-style fencing.
Ice storms and strong spring winds bring down limbs from the mature pecans and oaks that shade older neighborhoods.
North Texas sees tornado warnings most springs, and many homeowners add in-garage or in-ground shelters.
Hail cracks windows and dents siding, and that damage often becomes part of an insurance claim.
Fort Worth shares an ad market with Dallas, so broad targeting puts your ads in front of people far across the Metroplex and in auctions with large Dallas companies. The fastest growth is in outlying areas spread across several counties.
That is why I don't run one big radius around the city. Each campaign and page is built around the areas you serve, the hours you can answer the phone and the jobs that pay best.
You pick the areas. Anything outside them gets excluded, so you don't pay for calls you would turn down.
Lower is better. In your audit I check real click costs for your trade and areas.
Exclude Dallas County unless you truly serve it, and build landing pages around Tarrant County and the growing northern and western suburbs. Use 'Fort Worth' and nearby town names in ad copy, since locals respond to businesses that clearly belong to their side of the Metroplex.
In your audit I pull real search volume and click costs for your trade, then map each search to an ad group or a page.
Your list is built from your services and the areas you cover.
Start with one or combine them. Each one is measured in calls, form leads and booked jobs.
Campaigns for the searches that turn into jobs, shown only in the Fort Worth areas you serve.
Show up in the map pack and organic results when people near you search for your service.
Fast, mobile-first pages that make it easy for Fort Worth customers to call or book.
Set your budget, click cost, close rate and job value to estimate leads, cost per lead and revenue.
Estimate only, based on your inputs. In the audit I use real keyword costs for your area.
| Maruf | Typical agency | Lead sites | |
|---|---|---|---|
| Leads come only to you | ✓ | ✓ | Shared |
| You talk to the person doing the work | ✓ | ✕ | ✕ |
| You own the ad account, site and data | ✓ | Often not | ✕ |
| Builds rankings and a site that keep working | ✓ | Sometimes | ✕ |
| Month-to-month, no lock-in | ✓ | 6-12 mo | Varies |
| Reports in calls and cost per lead | ✓ | Impressions | Lead count |
| No setup work needed on your side | A short call | Onboarding | ✓ |
What drives your results is local data: the areas you serve, what people in Fort Worth search for and who shows up in your map pack. I research all of that before we start.
I review your ads, SEO and website and show you exactly where leads leak.
48 hoursPriorities, budget and the numbers we'll track.
Week 1Tracking, campaigns and pages go live in accounts set up in your name.
Weeks 2–3Weekly improvements plus a plain-English monthly report on leads and cost.
OngoingYou can, but it hides what's working. Splitting Fort Worth and Dallas into separate campaigns shows your cost per lead in each, so you can shift budget toward the side that brings better jobs.
Yes, tornado season makes shelters a real consideration for many North Texas families. Interest tends to rise after severe weather is in the news, so keep a campaign ready to scale up when that happens.
Both work for different services. New subdivisions need fencing, landscaping and window coverings, while older areas near downtown need tree work, repairs and replacements. Match your ads to the type of home.
You get a personal video walkthrough of your ads, SEO and website, with the 3 fixes that will bring the most calls, ranked by impact. Normally $300, free while spots last.
Not in Fort Worth? I work with service businesses in cities across the US. See all locations →